Competitive Renewal Launches New Era of Digital, Experiential and Branded Media as ECP Undergoes Major Terminal Expansion

PANAMA CITY, Fla., Oct. 27, 2026 /PRNewswire/ — Clear Channel Outdoor (CCO)’s Airports Division, the leading U.S. airport sponsorship and advertising partner, has renewed and expanded its longstanding partnership with Northwest Florida Beaches International Airport (ECP). Originally established in 2005 and reselected through a competitive process, the renewed agreement reflects two decades of operational performance and the airport’s confidence in CCO’s ability to deliver on its next chapter of growth.

The agreement comes as ECP undertakes a major terminal expansion and modernization project, creating an opportunity for CCO to invest more into the airport’s advertising program with new digital media, experiential activations and refreshed displays. The centerpiece of the new program will be a network of double-sided digital flags throughout the concourse, introducing dynamic content and a contemporary digital media presence that integrates seamlessly and enhances the terminal environment.

Under the new agreement, CCO will make a significant investment in ECP’s advertising infrastructure over an initial three-year contract term and with the opportunity to renew. The investment will support the evolution of a curated and contemporary advertising program, with strategically positioned state-of-the-art media that complements the passenger experience and the airport’s sense of place. The program will provide greater flexibility for advertisers while creating new opportunities for brands to engage travelers and support ECP’s long-term commercial growth.

“ECP is a market that performs well above its size, and this renewal is a reflection of what a strong collaborative partnership produces over time,” said Morten Gotterup, president, Clear Channel Outdoor’s Airports Division. “As ECP invests in the next generation of its terminal, we have an opportunity to invest into that experience and to build something that reflects both where this airport is today and where it’s headed. Our new program will bring together digital, experiential and high-impact media to continue to delight passengers and the brands that want to reach them for years to come.”

ECP has experienced sustained growth since opening in 2010, serving a record 1.9 million passengers in 2025 representing a 3.1% year-over-year increase. The airport serves large, leisure-oriented audiences, with travelers visiting Northwest Florida’s Emerald Coast for vacations, weekend getaways and outdoor recreation. Through nonstop and seasonal service from American, Delta, Southwest and United Airlines, ECP connects the region with major markets including Atlanta, Nashville, Dallas, Denver, Houston, New York, Chicago and Baltimore. That traveler profile—arriving and ready to engage—makes ECP a compelling platform for brands looking to connect with consumers at the start of their trip.

“As ECP undergoes this major Terminal Expansion, we are focused on enhancing every element of the traveler experience. Clear Channel’s commitment to investing in state-of-the-art digital infrastructure and experiential activations will not only modernize our concourses but also provide powerful new avenues for local and national brands to connect with our growing passenger base. We are proud to build upon our history together and look forward to a new era of innovation that supports ECP’s long-term commercial vitality,” stated ECP Executive Director Parker W. McClellan Jr., A.A.E.

The renewed partnership reflects CCO and ECP’s shared commitment to evolving the airport experience alongside the continued growth of Northwest Florida. As construction progresses toward the terminal expansion’s 2029 completion, the new advertising program will provide a flexible platform that grows with the airport creating new opportunities for brands to connect with travelers while supporting ECP’s long-term revenue goals.

To learn more about Clear Channel Airports, visit https://clearchanneloutdoor.com/airport-advertising/.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using its medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.

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SOURCE Clear Channel Outdoor