The partnership marks a vibrant new chapter rooted in cultural connection, community pride, and the transformative power of women owning their stories—furthering L’Oréal Paris’ enduring belief that every woman is worth it.

NEW YORK, Oct. 27, 2026 /PRNewswire/ — L’Oréal Paris proudly announces internationally acclaimed actress and producer Adria Arjona as its newest Global Ambassador. Known for her magnetic screen presence and unmistakable authenticity, Arjona joins the number one beauty brand in the world to usher in a fresh, culturally resonant perspective on the brand’s iconic declaration: “You’re Worth It.”

“I’ve always believed that beauty isn’t about being perfect. It’s about knowing who you are, embracing what makes you different, and being proud of where you come from. I grew up surrounded by incredible Latina women who taught me that strength, confidence, and beauty come from within, and those are values I carry with me every day,” says Adria Arjona. “Joining L’Oréal Paris as a Global Ambassador is such an honor, and what makes it even more meaningful is being able to share a little bit of my story, my culture, and the women who shaped me. I hope to remind women everywhere that there is so much beauty in simply being yourself. Porque tú lo vales.” 

“For generations, L’Oréal Paris has believed every woman deserves to feel seen, valued, and worth it. That belief is our foundation—and we continue to build on it by investing in people, research and innovation to serve the diversity of beauty around the world,” says Laura Branik, President of L’Oréal Paris USA. “Welcoming Adria Arjona, whose heritage is an important part of her perspective, is especially meaningful. We’re proud to have her voice in carrying our belief forward: You’re Worth It.”

This partnership is designed to celebrate beauty as an active expression of self-authorship in an intimate introduction of Arjona and her relationship with L’Oreal Paris. Over two of her cherished daily rituals: the Parisian Pause Café and the Latin Pause Cafécito, Arjona invites audiences to pull up a seat at her table for a candid conversation. She sparks an open dialogue on matriarchal wisdom, family lineage, and the power of owning one’s story as she enjoys her favorite sweets. With her trademark warmth, Arjona redefines modern glamour as an effortless, daily act of true confidence rooted in where we come from.

As the newest Global Ambassador for L’Oréal Paris, Adria Arjona will appear in brand storytelling and lead pillar product campaigns across categories including makeup, skincare, haircare, and hair color. Her upcoming appearances will highlight iconic staples and breakthrough formulas alike, starting with featured debuts across digital, social, and broadcast platforms nationwide in the coming weeks.

“Every L’Oréal Paris Ambassador brings a new facet to our belief that beauty isn’t about becoming someone else; it’s about women rising to be their greatest selves. She shows us what “I’m Worth It” means in 2026. Deciding who you want to be. Standing tall in your own skin. Claiming the space you deserve without hesitation,” says Laetitia Toupet, Global Brand President of L’Oréal Paris. “Adria combines a positive energy with an independent spirit and unshakeable resolve to choose her own path, inviting other women to step into their confidence and do the same.

About L’Oréal Paris

L’Oréal Paris is the number one beauty brand in the world with products available in 150 countries. Through its pioneering products and services, L’Oréal Paris empowers each and every woman to take charge of their lives, believe in themselves, take the place they deserve in society, and make change happen. At the heart of what the brand embodies is a famous French je ne sais quoi—an empowering vision of self-confidence designed to imbue every woman with a sense of self-worth. The French heritage of the brand is essential to its DNA, a vision expressed on the world stage with L’Oréal Paris’ participation in the most glamorous events, projecting Parisian excellence and diversity across the globe. The superior efficacy of the brand’s formulas has been tried, tested, and backed by a wealth of data built upon 110 years of expertise to not only deliver visible, proven results but to innovate the future of beauty.

About Adria Arjona

Adria Arjona is one of Hollywood’s most dynamic and sought-after talents, recognized for her captivating screen presence across blockbuster franchises, acclaimed television series, and bold independent cinema. Best known for her standout performances in Richard Linklater’s Hit Man, Neon’s Splitsville, Amazon MGM’s Blink Twice, Disney+’s Andor, and HBO Max’s Father of the Bride, Arjona has established herself as a versatile and magnetic force on screen. Her impressive and rapidly expanding slate includes starring roles in high-profile projects such as Amazon MGM’s The Thomas Crown Affair opposite Michael B. Jordan, A24’s Onslaught, and DC Studios’ Superman: Man of Tomorrow. Combining striking range with authentic charm, Arjona continues to solidify her status as one of global cinema’s most exciting leading ladies.

Learn more: https://www.lorealparisusa.com/adria-arjona-new-loreal-paris-ambassador

Media Inquiries: LorealParis@abmc-us.com

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SOURCE L’Oreal Paris