Launching Nationwide on Sept. 9, the crispy chicken will be coated in a 4-cheese seasoning blend – delivering an explosion of cheesy flavor in every bite

FORT LEE, N.J., Sept. 8, 2026 /PRNewswire/ — bb.q Chicken is bringing best-selling Korean flavor, BBoom Chicken, stateside on Wednesday, Sept. 9.

Launching at all U.S. locations, bb.q’s newest flavor of crispy Korean Fried Chicken is coated in a savory four-cheese seasoning blend to deliver an explosion of cheesy flavor in every bite. The flavor launched last year in Korea and quickly became one of the restaurant’s best selling menu items in the brand’s home country.

“BBoom Chicken sold a million units in just 100 days when it launched in Korea last year,” said a bb.q Chicken U.S. spokesperson. “We’re proud to be an authentically Korean brand, introducing our food and culture through our locations across the U.S., so we’re eager to introduce our new and longstanding fans to the deliciously cheesy BBoom Chicken.”

With gouda, cheddar, parmesan and blue cheeses, each bite of BBoom Chicken is bold, rich and savory. Tying in with Americans’ longstanding love of cheese-flavored treats, the new crispy chicken wing flavor offers a new way to experience the flavor with a Korean twist.

The flavor is launching on Sept. 9, in celebration of bb.q mascot ChiBBoQ’s birthday. The brand will also offer free delivery on all bb.q online and mobile app orders at all locations. At its New York City K-Town location on Sept. 9-15 from 11 a.m. until 10 p.m., visitors can enjoy a weeklong birthday party event, with samples, activities and giveaways. 

About bb.q Chicken

Established in 1995 as part of parent company Genesis BBQ, bb.q Chicken’s mission is to always provide the most delicious premium chicken in the world, based on the belief that food is the gateway to all culture. bb.q (pronounced bee-bee-que) stands for Best of the Best Quality and serves as a promise to always make Korea’s Finest Fried Chicken™ and other K-Food offerings at each location.

The brand was recently recognized by Restaurant Business Magazine as one of the fastest growing chains in the U.S. and included in The Takeout’s “11 Restaurant Chains to Watch in 2023.” This year, bb.q was recognized by YouGov as No. 7 in their Top 10 Emerging Dining Brands and by Yelp as the No. 3 Most Loved Brand and No. 7 fastest-growing brand in the restaurant sector. For more information on locations and franchise opportunities, please visit bbqchicken.com.

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SOURCE bb.q Chicken