Lens.me brings Virtual Try-On to Colored Contacts, letting shoppers see their new eye color before they buy
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NEW YORK CITY, NY, USA – September 15, 2026 – Colored contacts have long been the one beauty product you cannot sample. Unlike a lipstick swatch or a foundation tester, a contact lens is single-use and personal, so the only way to know whether a brown, green or gray lens would suit you was to buy it and hope. lens.me, one of the world’s largest online stores for colored contacts, has removed that guesswork with a virtual try-on for colored contacts that lets shoppers see any of its lenses on their own eyes, in real time, from their phone or laptop.
Founded in 2014, lens.me is the largest colored contacts store in the world carrying more than 250 colors and styles of colored contact lenses and ships worldwide offering free shipping to the United States, Canada and United Kingdom. The brand specializes in natural-looking colored contacts – sometimes called cosmetic contact lenses – designed for an everyday eye-color change so subtle it is indistinguishable from a real eye color to most observers. Lenses are available without prescription for a purely cosmetic change, in a wide range of prescription powers, and as toric colored contacts for people with astigmatism.
“Colored contacts are the one beauty product you can’t sample,” said Florian Mack, founder of lens.me in New York City. “The virtual try-on on lens.me closes that gap – customers can try on colored contacts online, on their own eyes, and see exactly how a brown, hazel or gray lens will look on their natural eye color before they buy.”
A virtual try on tool for colored contact lens wearers
The tool, developed with beauty-tech company Perfect Corp, uses augmented reality with precise, fast tracking of the eye and iris to render each lens realistically on the customer’s face. Crucially for natural-looking colored contacts, the try-on takes the customer’s original eye color into account. Because a natural lens blends with the iris beneath it, the same brown contacts look different on light eyes and on dark eyes – and the lens.me virtual try-on reflects that, so customers with very dark brown eyes see an accurate simulation rather than a generic swatch.
Shopping with the try-on follows the way people actually choose lenses. A customer picks a color family – brown, hazel, green, blue or gray – and a replacement cycle, such as daily colored contacts or monthly colored contacts, then compares several colored contact lenses side by side until one stands out. The same experience covers prescription and toric colored contacts.
“While it is difficult to attribute results to a single step in the shopping journey, we fully stand by the decision to make the virtual try-on a permanent part of the lens.me experience,” Mack added. “It gives our customers the confidence to choose the right colored contacts for their eye color, and we hope that most customers find value in this feature – especially for natural colored contacts and colored contacts for dark eyes, where the result depends most on the individual’s own eyes.”
Since launch, lens.me has made several improvements to the try-on, so customers always use the latest version. “We plan to keep the virtual try-on as a core part of how customers discover and choose colored contacts on lens.me, and we’re always on the search for the latest and most convenient solutions as long as they make shopping for colored contact lenses easier and more enjoyable.”
Shoppers in the United States can try on colored contacts online now at lens.me/virtual-try-on and browse the full range at lens.me.
About lens.me
Founded in Dubai in 2014, lens.me is one of the largest online stores for colored contacts, offering more than 250 colors and styles of colored contact lenses to customers around the world. The brand focuses on natural-looking colored contacts and cosmetic contact lenses, available with and without prescription and as toric lenses for astigmatism. Its augmented-reality virtual try-on lets customers see any lens on their own eyes before they buy.
Media Contact
Company Name: lens.me
Contact Person: Marketing Department
Email: Send Email
Country: United Arab Emirates
Website: https://www.lens.me/
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