MIDDLETOWN, Del., Sept. 16, 2026 /PRNewswire/ — Anura, a leading ad fraud detection solution, today announced results from its work with Axad Capital and Everflow that helped Axad Capital increase high-quality traffic delivered to advertisers by 2.8x in just two months.  By combining Anura’s real-time traffic quality intelligence with Everflow’s attribution and partner tracking platform, Axad Capital reduced poor-quality traffic by 58 percentage points, giving the global performance marketing company greater confidence to scale its business responsibly. 

As Axad Capital scaled its media buying and partner network ecosystem, traffic quality became increasingly difficult to manage. Fraudsters continuously evolved their tactics, making it harder to distinguish legitimate consumer intent from sophisticated invalid traffic, while a growing roster of partners and publishers compounded the problem. Left unchecked, the issue threatened to erode advertiser confidence, waste media spend, distort attribution and campaign performance, and limit the company’s ability to scale.

To address the issue, Axad Capital implemented a technology stack built around Anura and Everflow, pairing enterprise-grade invalid traffic detection with unified performance tracking and real-time attribution. Every incoming click was categorized: good traffic was routed directly to advertiser landing pages, bad traffic was removed from the customer acquisition pipeline before ever reaching advertisers, and warning traffic underwent additional qualification before being distributed or filtered out. Deployment was straightforward thanks to collaborative onboarding from both companies, and the relationship continued well beyond implementation, with Anura and Everflow acting as strategic partners who helped Axad Capital refine configurations and analyze evolving fraud trends as the business expanded.

“Our goal has never been to generate more traffic; it has been to generate better traffic,” said Krishna Tripathi, CTO of Axad Capital. “Everflow and Anura have helped us build a customer acquisition engine where quality comes first, giving our advertisers greater confidence and enabling us to scale responsibly.”

With Anura and Everflow in place, Axad Capital unlocked measurable improvements across its traffic quality program:

• 2.8x increase in high-quality traffic delivered to advertisers. The share of high-quality traffic reaching advertiser landing pages rose from 31.8% to 89.6% of the more than 1 million inbound clicks processed during the reporting period.
• 58 percentage-point decrease in bad quality traffic. Sophisticated invalid traffic was identified and filtered out before it could reach advertisers.
• More than 670,000 low-value or invalid clicks prevented from reaching advertisers, protecting campaign performance and significantly reducing wasted media spend.

By implementing the Anura and Everflow tech stack, Axad Capital stopped sophisticated invalid traffic, gained complete visibility into every click, source, partner, and campaign, and built the control needed to continuously optimize media buying and customer acquisition at scale maintaining advertiser trust while growing the business with confidence.

About Anura Anura is a leading ad fraud solution dedicated to eliminating bots, malware, AI-assisted fraud and human fraud without blocking legitimate visitors. Anura delivers unmatched accuracy, actionable analytics, and flexible integrations, all backed by its industry-first 99.999% Accuracy Guarantee. Anura is TAG Certified Against Fraud, helping clients protect their ad spend and maximize real ROI. Learn more at www.anura.io.

About Axad Capital Axad Capital is a global technology-driven performance marketing company built on three core pillars: Quality, Scale, and Growth. Axad generates millions of high-intent interactions every month across Insurance, Financial Services, and Legal while leveraging proprietary technology to help advertisers acquire customers with confidence. Learn more at www.axadcapital.com.

About Everflow Everflow is the leading all-in-one Partner Marketing Platform designed for high-growth brands, agencies and ad networks to track, manage, and optimize every performance channel. You can manage your affiliate marketing programs and scale beyond to all of your other channels. Everflow unifies tracking for influencers, content publishers, in-app referrals, and media buying into a single source of truth. With a curated Marketplace for partner discovery, automated global payments via Everflow Pay, and deep integrations with Google Ads, Meta, and CRMs like HubSpot and Salesforce, Everflow empowers 1,200+ brands—including Playtika, JG Wentworth, and Evite—to scale ROI with granular, real-time analytics. Learn more at www.everflow.io.

Media Contact: Linda McCauley, Vice President of Marketing at Anura, lmccauley@anura.io

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SOURCE Anura Solutions