CHICAGO, Sept. 21, 2026 (GLOBE NEWSWIRE) — Numerator, a consumer data and technology company, today announced the launch of Nexa, the Numerator Experience Agent, now available in the Numerator platform. Built to make trusted consumer intelligence easier to access through conversation, Nexa also creates the intelligence layer that enables Numerator Connect, Numerator’s Model Context Protocol (MCP) for client AI tools, workflows, and custom agents.

Nexa enables users to ask business questions in plain language and receive tailored analysis grounded in Numerator’s verified consumer data, which spans more than 2.5B trips across over 50K retailers and includes more than 2.5K consumer attributes. Built to understand Numerator’s data hierarchies, metrics, reports, and business logic, Nexa synthesizes and interprets established Numerator outputs rather than asking an LLM to calculate core metrics or infer how Numerator data works from scratch, helping clients get faster answers they can trust.

Nexa makes it possible to extend Numerator’s trusted intelligence beyond the Numerator platform through Numerator Connect, now in live beta. With Numerator Connect, brands and retailers can bring consumer intelligence into their preferred AI tools, workflows, and custom agents, making it easier to put consumer insights to work at every level of the organization and alongside POS and other enterprise data.

“Consumers are moving quickly, and businesses need fast access to trusted data to keep pace,” said Eric Belcher, CEO of Numerator. “Numerator Connect gives leaders and their teams an intuitive way to use high-quality consumer data alongside their own data and within their own tools, helping them answer business questions on demand and make decisions with greater confidence.”

“Numerator Connect is possible because Nexa already understands how to work with Numerator data,” said Brian Redmond, Chief Product Officer at Numerator. “Instead of giving an AI agent raw data and asking it to calculate household penetration, shopper metrics, or other core measures on its own, Connect gives it access to Numerator’s established methodologies and analytical expertise, preventing hallucinated calculations at the source. That means clients can bring trusted consumer intelligence into their AI workflows with less setup, minimal training, and faster time to value.”

Nexa will continue to expand across Numerator’s capabilities, including promotional intelligence and Verified Voices consumer sentiment. These enhancements will give clients an increasingly complete understanding of who consumers are, what they do, what they think, and what influences their choices, while expanding the intelligence Numerator Connect can make available across an entire organization.

About Numerator:

Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.


Bob Richter
Numerator
212-802-8588
press@numerator.com

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