A Mom’s Frightening Feeding Experience With Her Son Inspires 2x Award-Winning VezaFlex ™ High Chair
Worlds first sit-to-stand high chair earns industry recognition alongside legacy baby brands--and is chosen by parents
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Worlds first sit-to-stand high chair earns industry recognition alongside legacy baby brands–and is chosen by parents nationwide.
Phoenix, AZ (PRUnderground) September 22nd, 2026
Veza™ today announced that its patented VezaFlex™ high chair has received two 2026 Baby Safety Alliance Awards of Excellence, a significant industry milestone for the emerging company as it prepares to bring an entirely new category of feeding furniture to market.
The dual win gives the VezaFlex™ powerful validation from two distinct audiences at a pivotal point in the company’s growth. It earned the top honor in the Feeding/Bathing/Changing category, rising from a finalist field that included products from Graco®, Munchkin®, NUK®, Safety 1st® and Jool Baby. It also received the Parents’ Pick Award, a separate recognition determined by parents nationwide through public voting.
The recognition comes from the Baby Safety Alliance (formerly the Juvenile Products Manufacturers Association, or JPMA), the trusted voice for safety and quality in the baby and children’s products industry across North America. The organization independently tests thousands of products annually to ensure they meet the highest standards for functionality, performance and safety.
Award recipients raise the bar by offering parents breakthrough products that help safeguard and care for baby. The Awards of Excellence program has long served as a showcase for what’s next in baby gear, reflecting how families actually live. The awards, voted on by an esteemed lineup of judges including top names in media, retail and safety, distinguish breakthrough products bringing exceptional value to the market while celebrating industry innovation and dedication since 1989.
“These winners prove that safety and adaptability are the new industry standard, going beyond basic convenience,” said Adrienne Gallardo, 2026 Awards of Excellence Judge. “By combining smart technology with multi-stage designs, this year’s honorees elevate parents’ daily peace of mind.”
For Maschi, the recognition reinforces the vision behind VezaFlex™.
“We didn’t set out to create a better high chair. We set out to create an entirely new standard for feeding built around both the parent and the child,” said Karen Goodman Maschi, Founder and CEO of Veza™. “To have that innovation recognized by industry experts alongside some of the biggest names in baby products–and then independently chosen by parents across the nation– marks a significant moment for Veza.”
A NEW CATEGORY OF FEEDING FURNITURE
Veza™ is redefining mealtime with the VezaFlex™, the world’s first adaptive sit-to-stand high chair and a new category of feeding furniture. Protected by granted U.S. and international patents, the VezaFlex™ is a 4-in-1 product that gives families the flexibility to transition a child between seated and supported standing during mealtime–all within the same chair–and continues to adapt as they grow, becoming a toddler chair and step stool.
Developed in collaboration with leading pediatric physicians and specialists, the VezaFlex™ features tool-free adjustability, multiple ergonomic positions and a design built to adapt both in the moment and across stages of development. Families can enjoy convenience of one flexible product designed to accommodate changing needs, preferences and routines.
PRE-ORDERS NOW OPEN!
The VezaFlex™ Founder’s Release is open for preorder at VEZAFAMILY.COM. *Only 400 remain in the first production run.
ABOUT VEZA™
Veza™ is a consumer wellness brand focused on parent and child wellness and early childhood development. The company collaborates with pediatric physicians and specialists to bring clinical insight into intuitive products designed for home, clinical, childcare and hospitality environments. Its flagship product, the patented VezaFlex™ high chair, introduces a new category of adaptive feeding furniture designed to support families in the moment and as children grow.
For more information, visit VEZAFAMILY.COM.
MEDIA CONTACT:
Veza™
Karen Goodman Maschi
Karen@vezainnovations.com / (917) 575-2195
