Through its partnership with Cloudsquare’s lending platform, Luca automates its lead-to-application lifecycle, processing 4X more volume and delivering working capital offers to Latino-owned businesses in under two hours.

LOS ANGELES, CA / ACCESS Newswire / September 23, 2026 / For Latino-owned businesses in the United States, access to capital has too often depended on whether a lender’s underwriting model recognizes how their business actually works. Luca (formerly Upfunding Capital), a financial services provider built by Latin American founders, was created to close that gap, offering Spanish-language service at every stage and a team that understands the community it serves from the inside.

Since partnering with Cloudsquare, Luca has been able to scale that mission at the pace the community needs. Processing 4X more applications means 4X more Latino-owned businesses getting an answer on the working capital they need to grow. Delivering offers in under two hours means those business owners don’t have to wait days to make decisions about payroll, inventory, or the next opportunity in front of them.

This is what happens when a mission-driven lender has the infrastructure to match its ambition.

A platform built to match a specific mission

Luca’s founders bring over 15 years of experience in international finance markets, and built the company’s operations from inside the community it serves rather than around it.

As the company grew, its existing platform could not keep pace. Workflows could not be customized. There was no visibility across the lead-to-application lifecycle. Critical processes like payment debits required manual verification. The team needed a platform that could actually keep up with the mission it was built to serve.

Full pipeline control, from first lead to funded deal

With Cloudsquare, Luca replaced a rigid system with a platform built around how the team actually operates. Complete visibility across the lead-to-application lifecycle replaced guesswork. Configurable workflows replaced workarounds. Automated payment processing replaced manual checks, backed by Salesforce infrastructure the team could trust.

The impact extended to business owners as well. Business owners got clearer answers, faster decisions, and consistent Spanish-language service at every stage of the funding process.

“Cloudsquare gave us exactly what we were looking for in a lending platform: flexibility across every module and the reliability to trust that our automated processes will run every day as expected.” – Juan Alvarez, Head of Operations, Luca

Scaling volume without scaling complexity

The team can now process four times the volume of applications in one-third of the time, without increasing operational overhead. Manual verification of payment debits has been fully eliminated.

For Luca’s broker partners, the impact has been equally significant. Knowing that any lead they send will return with an offer in under two hours gives them the confidence to keep clients moving and the predictability to grow their own pipeline alongside Luca’s.

For Luca, Cloudsquare has become the operational foundation the business was always ready to build on, one that lets the mission scale as fast as the volume does.

“Luca’s growth is a good example of what happens when a lending operation has a platform that actually keeps pace with its ambitions. Processing four times the volume without adding headcount and getting offers back to brokers in under two hours, is the kind of result we build the platform to support. We’re glad to be part of how Luca is scaling.” – Jeffrey Morgenstein, CEO, Cloudsquare

About Luca

Luca (formerly Upfunding Capital) is a financial services provider built by Latin American founders with over 15 years of experience in finance across international markets. The company designs financing from inside the community it serves, not for it: Latino-owned businesses in the United States who have been misread by traditional underwriting models, not just underserved by them. Every client is served in Spanish, by a team that understands the cultural and operational context of how these businesses actually run. Learn more at Business Capital with SSN or ITIN | Luca

About Cloudsquare

Cloudsquare is the AI-Powered Lending Platform helping brokers and lenders fund more deals. The end-to-end platform gives lending organizations the tools to streamline operations, unlock insights, and scale with a flexible, enterprise-grade solution built for the full loan lifecycle, from origination through servicing. Cloudsquare has been named to the Inc. 5000 list of America’s fastest-growing companies and is consistently rated a top platform on G2, Clutch, and Manifest. Learn more at Cloudsquare | The #1 Rated AI Lending Platform

Contact Information

Jeffrey Morgenstein
Chief Executive Officer
Mobile: 833-344-8850
Email: jmorgenstein@cloudsquare.io

Juan Alvarez
Head of Operations
Mobile: 786-640-3394
Email: juan@somosluca.com

SOURCE: Cloudsquare

View the original press release on ACCESS Newswire

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